Reducing GIF file size starts on the drawing board. Focus on file size optimization throughout the GIF creation process Here at Litmus, we’re trying to keep GIFs under 1 MB to guarantee speedy load times and to not eat up too much of our readers’ data should they open our email on mobile while on the go. At 5 MB, a subscriber will probably only have to wait a few seconds for images to load. But what’s the maximum file size that’s acceptable for a GIF? Evan advises keeping files under 5 MB. In general, the smaller your GIF is the faster it loads in your emails-and the shorter your load times, the better the experience is for your subscribers. That’s why keeping GIF file sizes small is one of the key challenges email marketers have to master if they want to use the power of animated GIFs in their email campaigns. Both of these can leave subscribers frustrated, which jeopardizes all your hard work and impacts your campaigns’ performance. Large GIFs lead to slow email loading or downloads that eat up a subscriber’s phone data plan. Here’s what we learned from his Litmus Live presentation, “Creating Animations That Delight and Help Subscribers.” Tiny but mighty: Why keeping GIF file sizes low is so crucial So what’s an email marketer to do? Evan Diaz, the Lead Designer at Lucky Red Pixel, has the answers. It’s easy for a GIF file size to grow to bloated, behemoth proportions that interfere with email load times. GIFs are all of these things, and marketers and customers alike love these fun email additions.
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